Cronut pastry served alongside a fresh cup of coffee
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Get a clear plan to grow your bakery or coffee shop

Before doing more, you need to see your business the way your customers do,
especially in the moment when they’re hungry and ready to buy.

Cronut pastry served alongside a fresh cup of coffee
Japanese-inspired mochi donut from a specialty donut shop

The Bakery Growth Audit

A focused review of how your business shows up when customers are deciding where to buy (and what might be getting in the way).

We look at things most owners don’t have time to step back and evaluate:

How you appear in Google and local search

What your menu actually communicates (or doesn’t)

Whether your photos build trust or create hesitation

How your reviews shape perception

How easy it is to order or inquire

Where customers may be dropping off without you realizing it

What you walk away with:

A clear picture of what’s helping vs. hurting your sales

Specific, prioritized recommendations

A step-by-step plan you can actually follow

Quick wins you can implement immediately

No fluff. No generic advice. Just a clear path forwård.

One-time investment: $850

DonutDigest-25
DonutDigest-25
The best part about working with Rory is not only that she kept me accountable, but kept the ball rolling when I felt stuck.

"Before working with Rory, I was definitely stuck with catering. We were doing fine with weekend sales, but we were really hurting during the week.

Now with new orders, I have a roadmap. I see that orders are bigger these days. And we know exactly how to follow up with them, what to say, and how to be on top of it.

If it were just me by myself, it probably would've taken me 6 months or longer to accomplish what we did in 5 weeks. We're more confident. More professional. It's making a big difference."

ERICK FROM LITTLE BEAN COFFEE & DOUGHNUTS

We’re now prepared to launch our catering services at a higher scale and respond to catering requests in 2022.

"I’ve been watching your content on social media and it provided great insight. I knew the course would be beneficial. Before working together, we did not have a catering strategy in place.

I would recommend this program for anyone looking to launch catering!"

CARA FROM SOUTHERN ROOTS VEGAN BAKERY

“You are so good at this btw…Totally read my mind and anticipated the next thing. Your industry understanding is so next level. Always blown away when we work together.”

OREN FROM STARSHIP BAGEL

What happens next

From there, you have two options:

Artisan loaf of bread from a neighborhood bakery

Option 1:

Implement it yourself

Use the plan and work through it at your own pace

Glazed cinnamon roll from a specialty bakery

Option 2:

Work together on execution

We tackle the highest-impact fixes first, either as:

Focused projects

Or ongoing support

Photo credit: Monica Martinez (@beautifulexposurephotography)

Is this right for you?

This work is especially useful if:

You’re busy but sales feel inconsistent

People don’t seem to “get” what you offer

Your online presence feels scattered or outdated

You rely heavily on social media but it’s not translating

Where you might be starting

Every baking business is different, but most fall into one of two stages:

Early stage (pop-ups, home bakery, markets)

You’ve proven demand. Now you need a setup that actually supports it:

Being found locally

An easy-to-understand menu

A simple ordering flow

A way to bring customers back

Assortment of fresh donuts from a specialty donut shop
Decorated cupcakes from a specialty bakery

Established shop, café, or catering studio

You’re getting customers, but it feels uneven. How can you scale?

Improving how you show up when customers search

Making your menu, photos, and reviews easier to trust

Reducing friction in ordering

Building systems for repeat visits and catering

This audit helps you identify exactly where to focus.

This isn’t about doing more marketing

It’s about making your business easier to choose.

When your menu is clear, your information is consistent, and your experience is easy to understand, customers don’t hesitate.

They choose you.

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