You bake something worth choosing. But customers won’t always choose you.

Most of your marketing feels busy,

but sales are still inconsistent.

I help bakeries and coffee shops fix what’s not working so customers can find you, confidently order, and keep coming back.

You bake something worth choosing. But customers won’t always choose you.

Most of your marketing feels busy, but sales are still inconsistent.

I help bakeries and coffee shops fix what’s not working so customers can find you, confidently order, and keep coming back.

Hi, I’m Rory

Business strategist and founder of Donut Digest

I help bakery owners fix the parts of their marketing, operations, and tech to make your bakery the obvious choice.

That usually includes:

Getting found → your Google presence and local visibility

Getting trusted and chosen → your menu, photos, and reviews

Making it easy to buy → your website, ordering, and catering setup

Bringing customers back → your email, social, and in-store experience

We focus on what actually drives customer decisions—not just what keeps you busy.

About me →
Rory-holding-yellow-donut-prop

Right now, things might look like this:

You’re posting and promoting, but not seeing consistent results

Saturdays are busy, weekdays are slow

Catering comes in waves instead of feeling reliable

Customers try you once but don’t always come back

You’re not sure what’s actually working vs. wasting time

When your website, menu, photos, listings, and customer experience are clear and consistent:

Croissant line art icon in coral for Donut Digest bakery branding

Customers find you when they’re hungry and looking.

Cookie line art icon in coral for Donut Digest bakery branding

They immediately understand what to order.

Bread loaf line art icon in coral for Donut Digest bakery branding

They feel confident ordering (no hesitation)

Birthday cake with candle line art icon in coral for Donut Digest

They come back without needing constant reminders to buy.

Which means:

Fewer slow, unpredictable days

Less guessing about what to fix or post

More consistent foot traffic

More reliable catering orders

Sales feel steady. Not random.

Most bakery owners don’t need everything fixed at once. They just need to focus on the right thing next.

Start by telling me a little about your business.

I’ll review it and point you in the right direction.

From there, you can decide if you want to go deeper.

Submit Intake Form
Classic pairing of a glazed donut and a cup of hot coffee

Start & Structure

For cottage bakers, pop-ups, and early-stage shops.

You’ve proven demand. Now you need a setup that supports it.

Learn More →
Fresh donut served with a steaming cup of coffee

Fix & Scale

For brick-and-mortar bakeries, coffee shops, or wedding catering studios.

You’re busy—but growth isn’t consistent.

Learn More →
"Before working with Rory, our catering process was scattered across spreadsheets and emails. The CRM system and structure she introduced completely changed how we track and grow relationships.

I’ve expanded our contact list, started conversations with new prospects through LinkedIn, and secured new standing orders. The program gave me the direction, assignments, and confidence to move forward as a Catering & Sales Manager.

I would absolutely recommend Rory to others looking to grow their catering!”

JASON FROM SUGAR & SAGE BAKERY

“Rory pointed out things I wouldn’t have thought of, especially around how customers actually find and choose us. Once she explained it, it just made sense.”

JAKE FROM KISMET BAGELS

“The biggest revelation for me was realizing I hadn’t stepped back to map out my direction—I’d just been in the day-to-day. Rory helped me see that clearly, and it changed how I’m thinking about the business.”

VAL FROM VAL'S CHEESECAKES

Everything starts with a quick intake.

step one

Share a few details

Tell me about your bakery, what’s working, and what’s not.

Fill out the intake form →

step two

Get initial direction

I’ll review your responses to make sure we’re a good fit. Then I’ll point you toward the highest-impact next step.

step three

Go deeper (optional)

If you want a thorough plan for optimizing your online and in-store presence, you can book a Bakery Growth Audit where we map out exactly what to fix and how to do it.

Everything starts with a quick intake.

step one

Share a few details

Tell me about your bakery, what’s working, and what’s not.

Fill out the intake form →

step two

Get initial direction

I’ll review your responses to make sure we’re a good fit. Then I’ll point you toward the highest-impact next step.

step three

Go deeper (optional)

If you want a thorough plan for optimizing your online and in-store presence, you can book a Bakery Growth Audit where we map out exactly what to fix and how to do it.

Most marketing advice tells you to do more.

Post more. Promote more. Try new specials.

That’s not what drives the decision.

Customers decide quickly based on what they see when the craving hits:

Your menu

Your photos

Your reviews

How easy it is to order

If anything feels unclear, you don’t make the shortlist.

This work makes sure you do.

Ready to get started?

Fill out the intake form →

2-3 minute questionnaire. I’ll follow up personally.

Photo credit: Angela Flournoy (@angela_flournoy)
Downloadable bakery marketing resource graphic

Simple ideas you can use right away, delivered straight to your inbox.

Donut Digest cheatsheet for bakery marketing

Start with the free guide

What modern marketing actually means for bakeries:

A clear, practical breakdown of what drives food and beverage sales today.

Scroll to Top