Jun 12, 2023 | Online Marketing, PR
2023 James Beard Award Dessert Nominees Last week was the James Beard Foundation Awards ceremony in Chicago. Some of my favorite dessert nominees: La Casita Bakery Kuluntu Bakery Ellen Yin representing High Street Hospitality Group (Fork, a.kitchen + bar, High Street,...
Nov 1, 2022 | Online Marketing
Does your bakery offer subscriptions? Subscriptions are a great source of recurring revenue, and a fun way to create an exclusive insider’s club with your customers. Many of the big chains experimented with subscriptions during the pandemic: Panera launched an...
Oct 3, 2022 | Online Marketing
Video versus photos Instagram and Tik Tok might be all about video these days, but you still need a strong food photography strategy if you want to be found online. Here’s why… Sets expectations Creates a professional first impression Helps to sell more Google itself...
Aug 29, 2022 | Online Marketing
What is a Google Business Profile? Your Google Business Profile (GBP) is a free listing that allows business owners to create and manage a profile across Google Search, Maps, and Reviews. For bakery owners and other local businesses, optimizing your profile is one of...
Oct 10, 2021 | Online Marketing
Why do you need online reviews in the first place? Between the pandemic and our continued dependency on Google, more and more people turn to online reviews before they make purchase decisions. In fact, 93% of consumers used the Internet to find a local business in the...
Aug 29, 2021 | Online Marketing, Uncategorized
The power of permission-based marketing for your bakery sales I recently went live on Instagram for one day every week to chat about email marketing and why it’s so important for your independent bakeshop. Simply put, email marketing is the practice of sending...
