Aug 29, 2022 | Online Marketing
What is a Google Business Profile? Your Google Business Profile (GBP) is a free listing that allows business owners to create and manage a profile across Google Search, Maps, and Reviews. For bakery owners and other local businesses, optimizing your profile is one of...
Oct 10, 2021 | Online Marketing
Why do you need online reviews in the first place? Between the pandemic and our continued dependency on Google, more and more people turn to online reviews before they make purchase decisions. In fact, 93% of consumers used the Internet to find a local business in the...
Aug 29, 2021 | Online Marketing, Uncategorized
The power of permission-based marketing for your bakery sales I recently went live on Instagram for one day every week to chat about email marketing and why it’s so important for your independent bakeshop. Simply put, email marketing is the practice of sending...
Aug 18, 2021 | Uncategorized
It’s officially back-to-school season! While this year may not be back to “normal”, there’s always comfort in food… One of my favorite things to talk about is menu planning. This month, many bakeries are offering school-themed treats that...
Jul 8, 2021 | Social Media
Head of Instagram says Instagram is no longer a photo sharing app It’s official: Instagram is focusing on becoming like TikTok. According to CEO Adam Mosseri, Instagram is no longer a photo sharing app. In a video posted to his Instagram and Twitter accounts,...
