[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”3.26.5″ use_background_color_gradient=”on” background_color_gradient_start=”#c294e8″ background_color_gradient_end=”#e00986″ background_color_gradient_direction=”181deg” min_height=”679px” custom_margin=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”17px|0px|10px|0px|false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” animation_starting_opacity=”100%”][et_pb_row column_structure=”1_2,1_2″ custom_padding=”4px||7px|||” custom_margin=”-15px|auto||auto||” _builder_version=”3.26.5″ width_phone=”86%” width_last_edited=”on|phone” max_width=”1440px” module_alignment=”center” min_height=”616px” min_height_last_edited=”on|phone” max_height_phone=”969px” max_height_last_edited=”on|phone” use_custom_width=”on” custom_width_px=”1440px”][et_pb_column type=”1_2″ _builder_version=”3.26.5″ custom_padding=”15px||||false|false” custom_padding__hover=”|||”][et_pb_image src=”https://www.donutdigest.com/wp-content/uploads/2020/09/the-local-business-podcast-thumbnail.jpg” show_bottom_space=”off” disabled_on=”off|off|off” _builder_version=”3.26.5″ width_last_edited=”on|desktop” max_width_last_edited=”on|phone” min_height=”50%” max_height_phone=”50%” max_height_last_edited=”on|desktop” custom_margin=”||-25px||false|false” custom_padding=”1px||||false|false” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”6%” always_center_on_mobile=”off”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”40px|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.5″ text_font=”Market Saturday||||||||” text_text_align=”center” text_line_height=”1.2em” header_font=”Market Saturday|500|||||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”60px” header_line_height=”1.2em” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” text_orientation=”center” custom_margin=”||-5px||false|false” custom_padding=”||0px|||” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” header_line_height_phone=”1.2em” header_line_height_last_edited=”on|phone” locked=”off”]
Hey, Local Business Podcast Listener!
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I’ve created a collection of marketing and social media resources just for LBP listeners. This PDF guide is loaded with fill-in-the-blank templates, tutorials, and tools you’ll need to turn followers into customers.
Enjoy!
Rory from Donut Digest
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us ” _builder_version=”3.22″ custom_padding=”0px|0px|0px|0px||”][et_pb_row column_structure=”1_2,1_2″ custom_padding=”||12px|||” custom_margin=”9px|147px||auto||” _builder_version=”3.26.5″ background_color=”rgba(0,0,0,0)” module_alignment=”center”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color_gradient_direction=”35deg” custom_padding=”|60px||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.5″ custom_padding=”10px||||false|false”]
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Social media might seem like another “to do” these days.
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And let’s face it, Instagram Stories and Tik Tok videos and captions and hashtags can be a huge time suck…if you don’t know what you’re doing.
No doubt COVID-19 has changed the way we consume information, entertain ourselves, and stay connected. Now is actually the time to double down on your social media efforts to sell food (or anything, for that matter). Here’s why:
- Between 46% and 51% of US adults were using social media more since the outbreak began. (Harris Poll)
- Diners in Gen Z have never been to a restaurant without a phone in hand. Splitting checks, previewing the menu on social media, ordering ahead, reading reviews, and even posting their own reviews in real-time is the norm. (Upserve)
- Diners use the internet to find food: 93% of people view menus online before dining out; 73% of consumers trust a local business more after reading positive reviews; 80% of consumers lose trust in a business if their online information is inaccurate. (SinglePlatform)
The goal is not for you to become a social media ninja. It’s to understand the value of online marketing in today’s world, and know enough to be dangerous so you can DIY or delegate.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Collections” _builder_version=”3.22″ custom_padding=”0px|0px|54px|0px||”][et_pb_row custom_padding=”0px||1px|||” custom_margin=”10px|auto|15px|auto|false|false” make_equal=”on” _builder_version=”3.26.5″ box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”50px” box_shadow_spread=”0px” box_shadow_color=”rgba(0,0,0,0.1)” module_alignment=”center” min_height=”342px”][et_pb_column type=”4_4″ _builder_version=”3.25″ use_background_color_gradient=”on” background_color_gradient_start=”#faaca8″ background_color_gradient_end=”#ddd6f3″ background_color_gradient_direction=”35deg” custom_padding=”|5%||5%” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.5″ header_font=”||||||||” header_2_font=”Market Saturday|500|||||||” header_3_font=”Playfair Display|700|||||||” header_3_text_color=”#2b2b2b” header_3_font_size=”28px” header_3_line_height=”1.5em” custom_margin=”10px||10px|||” custom_padding=”1px||0px|||” header_2_line_height=”1.2em”]
Here’s what you’ll find inside this toolkit:
[/et_pb_text][et_pb_text _builder_version=”3.26.5″ text_font=”Lato|700|||||||” text_text_color=”#000000″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”||||||||” module_alignment=”center” custom_margin=”-11px||13px|||” hover_enabled=”0″ text_line_height_last_edited=”on|phone” text_line_height_phone=”1.7em” text_text_align=”left”]
? Social Media Guide for Restaurant Owners
? Social Media Calendar for Restaurant Owners
? Instagram Apps & Scheduling Tools
? Social Media Resources
? BONUS: FREE e-course: 5 Ways to Attract More Customers to Your Shop
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding=”9px|0px|0px|0px||” custom_margin=”|auto|13px|135px||” make_equal=”on” _builder_version=”3.26.5″ box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”50px” box_shadow_spread=”0px” box_shadow_color=”rgba(0,0,0,0.1)” module_alignment=”center”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color_gradient_direction=”35deg” custom_padding=”40px|40px|40px|40px” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.5″ header_font=”||||||||” header_2_font=”Market Saturday|500|||||||” header_3_font=”Market Saturday|500|||||||” header_3_text_color=”#2b2b2b” header_3_font_size=”28px” header_3_line_height=”1.5em” custom_margin=”||10px|” custom_padding=”||0px|||” hover_enabled=”0″ header_line_height_last_edited=”on|phone” header_line_height_phone=”1em” header_font_size=”43px” text_line_height_last_edited=”on|desktop” text_line_height_phone=”1.6em” header_2_line_height=”1.2em”]
So I’m guessing you like podcasts…
[/et_pb_text][et_pb_text _builder_version=”3.26.5″ text_font=”Lato||||||||” text_text_color=”#000000″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”||||||||” module_alignment=”center” custom_margin=”-7px||19px|||” custom_padding=”1px|||||”]Check out my top list of marketing and biz podcasts for restaurant owners like you.[/et_pb_text][et_pb_button button_url=”https://www.donutdigest.com/restaurant-podcasts/” url_new_window=”on” button_text=”grab the list” _builder_version=”3.26.5″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#fc61c4″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_use_icon=”off” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”30px” box_shadow_color=”rgba(252,97,196,0.5)” custom_margin=”20px|||” custom_padding=”12px|28px|12px|28px” button_letter_spacing_hover=”2px” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_button][et_pb_text _builder_version=”3.26.5″ text_font=”Lato||||||||” text_text_color=”#000000″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”||||||||” module_alignment=”center” custom_margin=”-7px||-3px|||” custom_padding=”1px|||||”]
Or watch this vid!
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@donutdigestUltimate list of podcasts for restaurant operators ? ##podcastcheck ##podcasttips ##restaurantlife ##restaurantowner
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image – Text” _builder_version=”3.26.5″ use_background_color_gradient=”on” background_color_gradient_start=”#c294e8″ background_color_gradient_end=”#e00986″ background_color_gradient_direction=”45deg” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” height=”674px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4px||60px||false|false” animation_style=”zoom” animation_intensity_zoom=”10%” animation_starting_opacity=”100%” background_last_edited=”on|phone” background_color_gradient_overlays_image_phone=”off” saved_tabs=”all” locked=”off”][et_pb_row column_structure=”1_2,1_2″ custom_padding=”||1px|||” _builder_version=”3.26.5″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://www.donutdigest.com/wp-content/uploads/2019/08/Hypnotic-Donuts-tshirt-and-foam-bakery.jpg” show_bottom_space=”off” _builder_version=”3.26.5″ box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”100px” box_shadow_color=”rgba(0,0,0,0.2)” width_last_edited=”on|phone” max_width=”85%” module_alignment=”center” custom_margin=”|182px||||” custom_padding=”30px||||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” animation_starting_opacity=”100%” always_center_on_mobile=”off”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.26.5″ custom_padding=”40px||||false|false” custom_padding_phone=”15px||40px||false|false” custom_padding_last_edited=”on|phone” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.5″ text_font=”Market Saturday||||||||” header_font=”Market Saturday||||||||” header_line_height=”1.5em” header_2_font=”Market Saturday|500|||||||” header_2_text_color=”#ffffff” header_2_font_size=”42px” header_2_line_height=”1.5em” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” min_height=”66px” custom_margin=”||10px|” custom_padding=”||0px|||” locked=”off”]
About Rory
[/et_pb_text][et_pb_divider color=”#ffe019″ divider_weight=”3px” _builder_version=”3.26.5″ max_width=”80px” module_alignment=”left” height=”10px” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”3.26.5″ text_font=”Lato||||||||” text_text_color=”rgba(255,255,255,0.8)” text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” custom_margin=”||13px|||” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||15px||false|false” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” locked=”off”]I’m a donut blogger turned restaurant coach and event organizer. I help busy donut shop and bakery owners create compelling marketing so that they can turn followers into customers. I also connect donut lovers with the best artisan donuts across the country. Here in Texas I co-host the Dallas Donut Fest (just like everyone else we had to cancel our event back in March this year). Given the times, I’m doing everything I can to help all independently-owned restaurants pivot to new business models and new technology in order to survive.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.5″ custom_padding=”0px||1px|||”][et_pb_row custom_padding=”23px|||||” _builder_version=”3.26.5″][et_pb_column type=”4_4″ _builder_version=”3.26.5″][et_pb_text _builder_version=”3.26.5″ text_font_size=”18px”]
Follow me for more marketing and social media tips:
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.5″ custom_padding=”4px||15px|||”][et_pb_row custom_padding=”||13px|||” _builder_version=”3.26.5″][et_pb_column type=”4_4″ _builder_version=”3.26.5″][et_pb_social_media_follow _builder_version=”3.26.5″ text_orientation=”center”][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/donutdigest” _builder_version=”3.26.5″ background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/donutdigest” _builder_version=”3.26.5″ background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”pinterest” url=”https://www.pinterest.com/donutdigest” _builder_version=”3.26.5″ background_color=”#cb2027″ follow_button=”off” url_new_window=”on”]pinterest[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/rbalkin/” _builder_version=”3.26.5″ background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]