Feb 1, 2024 | Online Marketing
Confused about SEO? You’re not alone. Keywords and backlinks and schema, oh my! There is so much technicality to Search Engine Optimization, it’s easy to ignore. Most operators would rather focus on, well, operating their business. But what you might not...
Jan 10, 2024 | Online Marketing
“How can I upsell better?” This is a question I hear often during slow months like January. Before I answer that, let’s talk about grocery store tactics… I recently listened to an episode of Neil Patel‘s podcast talking about why milk and eggs...
Dec 18, 2023 | Online Marketing
The Restaurant Marketing Summit is back! Some things follow us into the new year, like shadows, cookies (the internet kind), or lingering marketing challenges… Any of these sound familiar? Social media feels like a bottomless pit of time. You post, but where are...
Nov 11, 2023 | Online Marketing, PR, Social Media
What’s the best way to earn word-of-mouth online? In the crowded online space, independent restaurants face a battle for attention. While national chains have seemingly endless marketing budgets, smaller establishments have a secret weapon of their own: genuine...
Oct 5, 2023 | Menu, Online Marketing
The start of October kicks off busy season for many bakeries. Make sure you get ahead of menu planning, logistics, and technology with these 7 tips. Lean in to seasonal flavors Starting in the fall with apple, cinnamon, pumpkin, pecan, cranberry, and caramel. The...
Aug 9, 2023 | Online Marketing
Looking for new ways to bring in revenue? You can sell more than pastries and coffee. Here are just a few ideas for diversifying your bakery’s revenue stream: Dry mixes (cookie/cake/pancake mix) Coffee beans Coffee mug Water bottle Keychains Hats T-shirts...
