Jan 13, 2026 | Menu, Online Marketing, SEO
Last month I had the honor of attending the Google Restaurant Influencers Summit in NYC. This was one of the clearest messages from the event: Your menu is the #1 deciding factor for where guests choose to eat. Not reviews (although highly influential for conversion)....
Dec 14, 2025 | From the Desk of Rory, Online Marketing
Back in January I had the honor of attending the first-ever Google Restaurant Influencers Summit. By the third gathering on December 10, one thing was clear: search is changing faster than ever. And for bakeries, that’s actually good news. With 43M+ restaurant...
Nov 12, 2025 | Online Marketing, SEO
For years, marketing advice followed a simple story: Awareness → Consideration → Decision → Purchase Attention → Interest → Desire → Action Ads and social media created awareness. Search captured demand. Email handled retention. Neat and logical? Yes. Accurate?...
Jan 27, 2025 | From the Desk of Rory, Online Marketing
Game-Changing Google Strategies Every Bakery Owner Needs to Know Last Thursday, I hopped on a train to NYC for the first-ever Google Restaurant Summit, hosted by industry leaders Rev Ciancio and Lisa Landsman. It wasn’t just another business event—it was a deep dive...
Sep 8, 2024 | Menu, Online Marketing
Enhance Your Online Menu to Attract Customers and Drive Sales In today’s digital age, an online menu is no longer just a convenience; it’s a necessity for any modern restaurant, especially within the quick-service world of bakeries, donut shops, and coffee...
Jul 29, 2024 | Online Marketing
Part 5: Email Newsletters to Send Most restaurant owners understand that effective communication with their customers is critical. However, many struggle with the sources and methods to keep their patrons informed and engaged. The digital age demands more than just a...
