Packaging Considerations for Bakeries

Packaging Considerations for Bakeries

Discover how bakery packaging can elevate your brand with simple yet impactful touches. From custom stamps and stickers to printed coffee cups and boxes, learn creative ways to create a memorable customer experience that encourages repeat business and boosts brand recognition.

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Using Receipts to Market Your Business

Using Receipts to Market Your Business

Explore an often overlooked marketing tool for bakeries: receipts. Whether printed or digital, receipts can promote your brand, gather feedback, enroll customers in loyalty programs, share promotions, and drive repeat business—all with minimal effort.

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Email Marketing Part 5: Email Newsletters to Send

Email Marketing Part 5: Email Newsletters to Send

Keep your customers engaged with a variety of email newsletters for your restaurant or bakery. From welcome series and special announcements to team spotlights and catering promotions, email marketing helps build loyalty, drive sales, and keep your brand top of mind. Learn best practices and automation tips to optimize your campaigns.

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Email Marketing Part 4: Common Email Mistakes

Email Marketing Part 4: Common Email Mistakes

Avoid common email marketing mistakes that could hurt your restaurant or bakery’s success. Learn about segmentation, consistent communication, and mobile optimization to improve engagement and boost customer loyalty. Follow these strategies to build better relationships and drive conversions.

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Email Marketing Part 3: Email Service Providers

Email Marketing Part 3: Email Service Providers

Explore the top Email Service Providers (ESPs) to boost your bakery’s email marketing strategy. This guide covers key features like automation, segmentation, and integration with POS systems. Learn how to track metrics and choose the best ESP to drive traffic, sales, and customer loyalty.

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Rory headshot

Running an independent bakeshop or coffee shop is your passion, and you deserve to see it thrive. But most operators don’t have time to sit behind the keyboard. As a bakery marketing coach, my programs are designed to help you turn online attention (from searchers to subscribers) into paying customers, all without needing fancy tech skills or expensive agencies.