Feb 2, 2026 | Online Marketing, SEO
Why Online Reviews Are the Secret Ingredient to Your Bakery’s Local SEO (Updated from a 2021 post on The Importance of Online Reviews) Online reviews have always mattered for bakeries, but the landscape has changed dramatically since I first covered this topic in...
Jan 13, 2026 | Menu, Online Marketing, SEO
Last month I had the honor of attending the Google Restaurant Influencers Summit in NYC. This was one of the clearest messages from the event: Your menu is the #1 deciding factor for where guests choose to eat. Not reviews (although highly influential for conversion)....
Dec 14, 2025 | From the Desk of Rory, Online Marketing
Back in January I had the honor of attending the first-ever Google Restaurant Influencers Summit. By the third gathering on December 10, one thing was clear: search is changing faster than ever. And for bakeries, that’s actually good news. With 43M+ restaurant...
Nov 12, 2025 | Online Marketing, SEO
For years, marketing advice followed a simple story: Awareness → Consideration → Decision → Purchase Attention → Interest → Desire → Action Ads and social media created awareness. Search captured demand. Email handled retention. Neat and logical? Yes. Accurate?...
Aug 7, 2025 | Uncategorized
Ever wonder why events feel productive but not profitable? Pop-ups. Festivals. Collabs. Community days. Most bakery owners I talk to love these events…in theory. They’re fun, energizing, and often sold with one powerful promise: “Exposure.” But here’s the hard truth:...
