Donut Digest A modern marketing system for independent bakeries and coffee shops.
- Likes don't pay your flour bill
by Rory Balkin on April 21, 2026You already know social media isn't enough. So why does it still win?
- Your 2-hour digital spring cleaning to get more orders
by Rory Balkin on April 14, 2026Quick wins for your website, listings, and social presence before May hits.
- Your Google Business Profile is either attracting or repelling customers
by Rory Balkin on April 7, 2026Here's what the latest data shows
- Why events (and festivals) fail for bakeries
by Rory Balkin on March 31, 2026Ever wonder why events feel productive but not profitable?
- Bakery mistakes build trust
by Rory Balkin on March 24, 2026Stop hiding them. Start sharing them.
- Beyond the pastry case
by Rory Balkin on March 17, 2026How bakeries are creating new revenue streams through community and owned audiences
- AI won't save your bakery
by Rory Balkin on March 10, 2026Start with your goals, not the tool.
- The Catering Opportunity Most Bakeries Miss
by Rory Balkin on March 3, 2026What Employee Appreciation Day reveals about corporate buyers.
- I’m going all in on bakery marketing
by Rory Balkin on February 24, 2026Why I left corporate marketing to help food businesses full-time